We'd like to assume an operational trajectory that's reflective of our optimism for a collective re-ignition of creativity, as well as a sense of composure that comes with decades of critical observation on the paradoxical natural spiral of work & play.
Our macroscopic vision is to try and contribute towards a healthier global ecosystem for the arts – and on a micro level, we're focused on strengthening the foundational framework surrounding the professional career of any individual or entity involved in the creation / facilitation of interactive forms of media here in India.
Most of the big labels, publishers, and film-music powerhouses in India are not full-stack “build the ecosystem” companies in the independent-creator sense. All of the large music companies, i.e. the ones with maximum visibility, are mainly driven by catalogue ownership, film soundtracks, distribution, and rights monetization rather than the cohesive development of what we think is absolutely key for any company selling or promoting music at that scale – the ability to envision an artistic idea and bring the same to life, and encouraging creativity over premature commodification.
In any given industry, if business is prioritized before productive development – we tend to witness a sustained decline in the same over time, due to the mismanagement of resources. In our case, the resources are almost entirely intangible – consisting primarily of creativity, talent, courage, artistic intent & longevity.
01
Artist inclusivity
02
Personalism over impersonal competitiveness
03
Zero pressure to conform to any predisposed identity
House 01 / Sonoreum
Production. Start to master.
Session instrumentalists, recording, editing, sound design, arrangements, mixing & mastering.
Sync & Score
Stories told through sound, for film, documentary and brand.
film
Soundtrack design for motion picture
CAMPAIGN
Brand & advertising sync
CATALOGUE
.wav 16/24-bit master files, upto 96kHz
NETWORK
Engineers, producers, session instrumentalists